Sports Marketing

Charles Maier has been working for K&N Engineering over the past 11 years.
In June of 2008 he left K&N to pursue a consulting business in
"SPORTS MARKETING". In the past 2 1/2 years Charles has been structuring
the Sports Marketing department for K&N Eng, working on programs like:
Roush Fenway, Yates, Penske and TRD under the categories of NASCAR and
USAC. Charles has also structured deals with Aston Martin and
GM racing/Pratt & Miller (Corvettes) internationally. He has worked in Europe
as well as here in North America stretching the marketing dollars for K&N getting
the best ROI available.



"If you are naive, you can easily pay more than you should with any given
team or sanction. It is really "not" due to sharks or shrewd businessmen as
much as it is, in 'my view,' just knowing what your goal is and lining it up at the
right time with 'that' particular group. Any sanction, racing team or business
looking for sponsorship wants to have a relationship with another group that
will pay their bills 100% and have some left over for profit. Anything from zero
to 'that figure', is from my experience, negotiable in most cases..." Charles has
done product development and marketing in most forms of Motorsports from,
NHRA, SCCA, IRL, American Le Mans, 24 Hours of Le Mans, Moto GP, WRC
and F1. Charles has taken on many driver development campaigns in the last 3
years from young women to polished veterans looking to refine their marketing
programs. He has worked on challenges for many manufacturers such as to go
with contingency programs or "Spec" products; when and or why go with one
versus the other. Charles formed many B2B relationships while at K&N with
brands like: Eibach, Weld, Lucas Oil, Bell Helmets, Sparco racing equipment,
Piloti shoes, Simposon safety equipment, Hoosier Tires, JRI development
group and numerous others...