Sports Marketing

Charles Maier worked for K&N Engineering for over the term of 13 years
and leaving regular employment in 2008 to pursue his own consulting
business in sport marketing. He has been retained by K&N to continue to
structure their marketing for such programs such as Roush Fenway, Yates,
Penske and TRD under NASCAR and USAC. With his European and North
American experience, he has been able to stretch K&N’s marketing dollars
for the best possible ROI. In addition Charles has structured deals with
Aston Martin and GM racing/Pratt & Miller (Corvettes) internationally.



Charles comments:
"If you are naive, you can easily pay more than you
should with any given team or sanction. In my view paying too much is not
due to sharks or shrewd businessmen but about not knowing what your goal
is and not lining up at the right time with the right group. Any sanction, racing
team or business looking for sponsorship wants to have a relationship with a
group that will pay their bills and have some left over for profit. In most cases
the dollar amounts are negotiable.”

Charles’s product development and motorsports marketing experience includes
clients such as NHRA, SCCA, IRL, American Le Mans, 24 Hours of Le Mans,
Moto GP, WRC and F1. His recent driver development campaigns range from
young women new to racing to polished veterans looking to refine their
marketing programs. Charles is especially good at assessing whether a client
should go with a contingency program or "spec" products.